Take a position: Product functionality is the key to brand success versus product design is the key to brand success. The form versus function...

In many
products, form and function complement each other. Take the example of a fast car like a
Ferrari. The car is designed to be aerodynamic and reduce drag as one speeds down the road.
Thats why it accelerates faster than most cars. The sleek body design contributes to the cars
functionality. Another example is that of modern phones. Nowadays, smartphone manufacturers are
focused on creating products with two to three cameras because they believe that is what the
market wants. The manufacturers cant just put the cameras anywhere, they have to make sure that
design and function complement each other if they want to sell their products. However, if I
have to choose between the two, I would go for design over functionality.

If you want your brand to stand out in a competitive market, you have to
make sure that it has a unique design. We live in a society thats obsessed with image and
beauty. Thats why social media sites like Instagram and Snap Chat are so popular.
People...