Adidas Mission Statement

Karyth Cara

Mission Statement

A
mission statement, by definition,
expresses a company's purpose for existing. Though brief and concise, consisting of one or
several sentences, the mission statement includes identification of a company's core purpose and
focus, its intended direction in the marketplace, and of the various business facets that funnel
the purpose, focus and direction into actual business practice and transactions. The mission
statement defines how a company's philosophy will be translated into daily actions in policy and
standards of conduct and of operation. The essential elements of a mission statement
are:

• the nature of products and range of product offerings, which
  includes competitive position in the marketplace and methods of competing


• the intended customers and intended company-customer relationship


• the marketing considerations of price, quality, customer and product service,
  geographic range of product marketing
• the nature of relationships with
  employees and shareholders, suppliers,...
  
  
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