Monday 15 March 2010

Give an example of the propaganda technique of testimonials that the pigs used in Animal Farm.

It's
often the case that people will buy a particular product they've seen advertised on TV because
it's endorsed by a celebrity. And in , certain ideas are accepted by the
animals simply becauseendorses them. A good example of this comes when the heroic, but not very
bright, work-horse adopts the slogan " is always right."

Among
other things, this means that Napoleon can successfully evade responsibility for all the things
that go wrong on the farm. If there's a chronic shortage of food, or a windmill collapses, then
no one can blame Napoleon. He can pretty much get away with anything. Why? Because he's always
right. But there has to be an explanation for such setbacks, and this allows Napoleon andto pin
the blame for everything that goes wrong on , whose reputation they proceed to trash.


Boxer's unthinking adoption of the notorious slogan makes it easier to keep the other
animals in line. On the whole, the animals tend to look up to Boxer, seeing...

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