Companies can maximize their profits and be socially responsible at the same time.
Consumers today are conscious about the products and services they buy and their impact on the
environment. Therefore, consumers are more inclined to associate themselves with companies that
are socially responsible. For this reason, companies can use corporate social responsibility
(CSR) to increase awareness of their brands. In the short-term, a company may lose its financial
value by investing in CSR; however, there is a...
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