Monday 5 March 2012

What are some contemporary issues relating to commerce and art?

The relation of
Art and Commodity has always through history been a complicated one.  Shakespeares plays, for
instance, now considered Art, were purely enterprises to make money, and their popular appeal
often goes against their poetry and aesthetic appeal.  Many scholars have difficulty reconciling
these two impulses.  In Renaissance times and on into the 19th century, Art was sponsored by
rich patrons whose artistic desires were actually simply class/status needs; even such famous
art as Mona Lisa and the Sistine Chapel were actually commodity paid for not by aesthetes
but by social elites.  In modern times (20th and 21st century), visual art (painting, sculpture,
photography, even architecture) is seen as an investment.  The modern ability to reproduce
visual art has brought out the problem of whether we see art in a reproduction of an original,
or only in the one-of-a-kind original.  For example, expensive jewelry is often reproduced in
paste for public wear, to avoid the possibility of theft.  Performance art (dance, theatre,
song) is also capturable with modern technology, so the value of liveness is brought into
question.  Finally a modern problem is the geometric proliferation of entertainment, a form of
art deliberately aimed at markets of profit.  Is there anywhere
an artist who does not concern himself/herself with making a living with
art?

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