Monday, 12 September 2011

What is a company profile? What must I include in it?

A company
profile is just what the name implies. It is a document explaining what your company is and what
you do. It is a public-facing document, so one should take care to not include any confidential
information, such as private financial details.

A good company profile should
include a brief history of the company, including the date that it was founded. A list of all
owners, directors, and shareholders should be included. Arguably, the most important part of a
company profile is a brief synopsis of the services that are on offer. For example, if I were
writing a company profile for a marketing company, I would mention that the company specializes
in advertising campaigns, online media, social networking, copywriting, and graphic design.
Lists of achievements and awards won should also form part of the company profile.


The company's vision and mission statement should be included, as should all contact
details. A detailed company profile could also include an organogram of all staff members and
how they work together.

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