Context
is one of the basic components of human communication. It refers to the setting in which
communication is taking place. However, there are several different kinds of communication
context to consider.
The first is physical context. This refers to the
tangible environment in which the communication is taking place. It is important to tailor one's
communication to the physical area; someone would scarcely speak the same way in a sports bar as
they would in a place of worship.
The second is cultural and psychological
context. Communication will be interpreted in different ways based on the general feeling of the
audience as well as the zeitgeist of the time. It goes without saying that there's a time and a
place for most points to be made. This context narrows the points that can be made effectively
to a certain group of people.
Finally, there is temporal context, or context
within context context. This is the context of when a certain point can be made, or a message
sent, within a conversation itself. Those skilled inknow that you can't just blurt out the most
stirring part of your speechyou have to build to it. Similarly, when delivering grave or tragic
news, it is best to place the hard-hitting information where the blow can best be
softened.
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