The Toyota
Rav 4 is the best-selling SUV in America right now. Lets look at what makes customers favor it
using Garvins eight dimensions of quality.
1. Performance
Performance refers to the main operating features of the product. According to Toyota,
the Rav 4 has a smooth automatic transmission that allows easy acceleration on the roads. True
to their words, most consumers are happy with the Rav 4s performance. According to the Kelley
Blue Book review, most consumers give the Rav 4 a performance rating of 3.9/5.
2. Features
"Features" of a product refers to the
secondary characteristics...
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