How does Orwell explore the problem of rhetoric in Animal Farm?

It is
throughthatis at his strongest in constructing how language can reflect power.  Squealer's
function in controlling the printed word and the spoken word is powerfully important. is not
able to wield the power he is unless Squealer is able to construct the truth that validates his
authority.  It is through language and politicalthat credibility is conferred upon the
government.  When Squealer rewrites history, he does so to ensure that it reflects the Pigs'
rule as a benevolent one in favor of the animals on the farm.  In a very metaphysical manner,
Squealer's vision of truth is the only vision of truth that is able to be articulated on the
farm.  This means that if Squealer writes it, there has to be an acceptance, forced or not, of
truth.  This enhances the idea that language is power, especially in a state controlled setting
where what is said has no other competition.  When Squealer rewrites the past so thatnever
receives the award of "Animal Hero, First Class," there is no other conception of
truth because there is no other alternate history to be articulated or other rhetorical
conception of truth allowed.  In this light, Orwell suggests that if authority possesses control
of rhetoric and is not questioned at each turn because of it, there is a greater chance it will
use the power is gains to consolidate and buttress its own credibility, and not work for the
larger conception of the good.