This is a
good question. Let me start with the importance of globalization and then talk about
marketing.
First, globalization is important, because nations are no longer
insular. They work together, trade with each other, and draw from each others strengths. When it
all works well, then globalization can make things more efficient, more profitable, and more
beneficial for all people. In light of these benefits, it is important to consider globalization
when it comes to business. Let me give one example. We manufacture many of our goods in China,
which makes it cheaper for us, and at the same times benefits the Chinese economy by granting
employment. With this said, there are also weaknesses, but that is for another post.
When it comes to marketing, it too is important, because it seeks to study the best way
to introduce products or services to customers. This is the intersection between a company and
the public. It, therefore, seeks to get customers, retain them, and mark them loyal in the long
run. All of this gives a competitive edge, which is key.
No comments:
Post a Comment